Facebook ads have yet again become more confusing than ever. The social network has introduced a slew of ad products over the years, and it just got more confusing. At the end of last… Continue reading
The number of changes Facebook makes to its users’ profiles is enough to fill a large novel, and this week Facebook confirmed more changes are coming. Via test already rolling out in New… Continue reading
Facebook advertising is an easy platform to use, and also make mistakes on. Today I was served an ad from Home Depot asking me to download their 2012 Holiday Style Guide app. This… Continue reading
Facebook updates its marketing offerings quite frequently now, and this month comes a new change. Facebook has created its promoted posts in newsfeed more “likeable” by making the “like” button more prominent. Promoted… Continue reading
It’s easy to see what many large brands are doing on Facebook. In fact, some even make the news for the work they’re doing- and not doing (remember the GM fiasco earlier in… Continue reading
Since the controversial release of its IPO, Facebook has made news headlines weekly. Questions of its ability to make revenue, the release of additional shares, and the call for Mark Zuckerberg to leave… Continue reading
A few months ago Facebook announced they would be releasing location-based ads on their mobile apps, and it looks like these ads have now gone live. This week I was in Chicago, and… Continue reading
NIVEA is the latest brand to explore the many capabilities of Facebook. The brand has launched an integrated marketing campaign on the social networking site, using a Facebook app and Facebook ads as… Continue reading
