Brands: Be More Aware of the Facebook ads you’re Running
Facebook advertising is an easy platform to use, and also make mistakes on. Today I was served an ad from Home Depot asking me to download their 2012 Holiday Style Guide app. This would be a great ad to help drive app downloads- if it was still the holiday season.
The ad is all too uncommon lately, and it begs me to ask- who from the brands or agencies is watching these ads? The holiday season is long gone. I would hope that by now Home Depot recognized they still have a holiday ad serving impressions.
This just proves to all business how important it is to have a handle on your current -and past- marketing campaigns.
Disclaimer: In no way does this article reflect my opinion of Home Depot or the agency/media company currently running their Facebook advertising.