Marketing Spotlight – Mike and Ike Split
When you think of candy, you probably think of the big-name candy bar brands that spend millions of dollars a year on marketing campaigns. I think of Milky Way, Reese’s, 3 Musketeers, and… Continue reading
Category Archive: Facebook
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Facebook Ad Engagement Down 8%, But Don’t Fret
According to a Q1 study by ad agency TBG Digital, Facebook ad engagement is down 8% from Q4 of 2011. The number comes as a surprise to many after the large Facebook conference held… Continue reading
Social Media Mistakes – What NOT to Say
This morning I posted an article on mistakes businesses have made by neglecting to make their social media presence social and making their posts much too corporate. I mentioned that many executives get… Continue reading
Facebook Timeline Reveals new Insights for Businesses
The push for all pages to have the new Facebook Timeline on April 1st brought a surprising change in the information Facebook shared about pages to all Facebook users. The new Facebook Timeline… Continue reading
“Study” Finds Facebook Timeline Increases Brand Engagement – or Does it?
I ran across an interesting study on Mashable that claims the new Facebook Timeline for Pages provides a 46% brand lift in engagement. The study was performed by a research firm called Simply… Continue reading
Facebook Introduces Interest Lists
Facebook has quietly begun testing a new feature called interest lists. Similar to what you can find on Twitter, users will be able to bucket different pages and profiles into separate lists, such… Continue reading
Facebook Announces New Brand Timelines
Yesterday was a big day in the social media world. Facebook announced brand pages would be taking on a design change, moving from their current profiles to new Timeline profiles like the ones… Continue reading
Facebook’s Problem with Big Advertisers
Though Facebook has won the battle for being the largest social networking site, they’re still battling for revenue made from advertising like many social networking sites (remember the talk of YouTube when it… Continue reading
