Marketing Spotlight – Mike and Ike Split
When you think of candy, you probably think of the big-name candy bar brands that spend millions of dollars a year on marketing campaigns. I think of Milky Way, Reese’s, 3 Musketeers, and… Continue reading
I ran across an interesting study on Mashable that claims the new Facebook Timeline for Pages provides a 46% brand lift in engagement. The study was performed by a research firm called Simply… Continue reading
Facebook has quietly begun testing a new feature called interest lists. Similar to what you can find on Twitter, users will be able to bucket different pages and profiles into separate lists, such… Continue reading
Yesterday was a big day in the social media world. Facebook announced brand pages would be taking on a design change, moving from their current profiles to new Timeline profiles like the ones… Continue reading
Though Facebook has won the battle for being the largest social networking site, they’re still battling for revenue made from advertising like many social networking sites (remember the talk of YouTube when it… Continue reading