Category Archive: Facebook

NIVEA Launches Interactive Facebook Campaign

NIVEA is the latest brand to explore the many capabilities of Facebook. The brand has launched an integrated marketing campaign on the social networking site, using a Facebook app and Facebook ads as… Continue reading

83 Million Facebook Accounts are Fake- What does it Mean?

A recent stat released by Facebook shows that around 83 million Facebook accounts are fake. This 83 million accounts for 8.7% of all Facebook accounts- 1.5% of total accounts are spam. The news… Continue reading

Hugo Boss Creates a Contest Using Social Media Site Pinterest

This year, Hugo Boss has been very active in the social media. In April, Hugo Boss launched an integrated social media marketing campaign using 3D images across multiple social media sites, including Facebook,… Continue reading

What’s on your Facebook AdBoard?

The other day I was hiding a few Facebook ads when I came across an interesting section within Facebook. The section, called the Facebook AdBoard, displays ads and sponsored stories you may like,… Continue reading

Insightful Study on Social Media Engagement

A study of nearly 1,500 adults in May proves that Facebook users are engaging with brands on Facebook. The research, performed, by Burst Media, found several positive insights for brands hoping to reach… Continue reading

Are mobile Facebook ads really earning 2.5x more click throughs than desktop ads?

A study released by SocialCode last week suggests that mobile Facebook ads receive about 2.5 times more click throughs than desktop ads. The study was performed looking at the Facebook campaigns of 12… Continue reading

Facebook Ready to Launch Location-Based Mobile Advertising

Facebook has announced it’s working on offering location-based mobile advertising. The ads would be delivered to Facebook users based on their actual real-time¬†GPS location. The offering means that advertisers will be able to… Continue reading

Remarketing Ads get Interesting at Nordstrom (PLUS- Consumer Decision Patterns)

It looks like remarketing advertising is getting even more relevant than ever before. Earlier today, I was pinning a few items from Nordstrom onto my Pinterest boards. I had gone to the site… Continue reading

Caught in real time (finally)! Facebook ad in Newsfeed!

Well, it has been months since Facebook announced they would be placing ads within user’s Facebook newsfeeds, and I finally have just been witness to one. This Facebook ad comes from Samsung, and… Continue reading

Facebook Launches App Center Store

After weeks of rumors, Facebook has finally introduced its app center. Available on both the desktop and on mobile devices, the app center allows users to easily browse Facebook apps. The apps are… Continue reading

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