NIVEA is the latest brand to explore the many capabilities of Facebook. The brand has launched an integrated marketing campaign on the social networking site, using a Facebook app and Facebook ads as… Continue reading
This year, Hugo Boss has been very active in the social media. In April, Hugo Boss launched an integrated social media marketing campaign using 3D images across multiple social media sites, including Facebook,… Continue reading
The other day I was hiding a few Facebook ads when I came across an interesting section within Facebook. The section, called the Facebook AdBoard, displays ads and sponsored stories you may like,… Continue reading
A study of nearly 1,500 adults in May proves that Facebook users are engaging with brands on Facebook. The research, performed, by Burst Media, found several positive insights for brands hoping to reach… Continue reading
A study released by SocialCode last week suggests that mobile Facebook ads receive about 2.5 times more click throughs than desktop ads. The study was performed looking at the Facebook campaigns of 12… Continue reading
Facebook has announced it’s working on offering location-based mobile advertising. The ads would be delivered to Facebook users based on their actual real-time GPS location. The offering means that advertisers will be able to… Continue reading
It looks like remarketing advertising is getting even more relevant than ever before. Earlier today, I was pinning a few items from Nordstrom onto my Pinterest boards. I had gone to the site… Continue reading
Well, it has been months since Facebook announced they would be placing ads within user’s Facebook newsfeeds, and I finally have just been witness to one. This Facebook ad comes from Samsung, and… Continue reading
After weeks of rumors, Facebook has finally introduced its app center. Available on both the desktop and on mobile devices, the app center allows users to easily browse Facebook apps. The apps are… Continue reading
