Category Archive: Facebook

Facebook Lets Users buy Gifts

Facebook just launched an interesting new option to users, especially in anticipation of the holidays. Users can now purchase gifts for one another directly through Facebook. To do so, a user simply visits… Continue reading

Facebook Makes Promoted Posts in Newsfeed more “Likeable”

Facebook updates its marketing offerings quite frequently now, and this month comes a new change. Facebook has created its promoted posts in newsfeed more “likeable” by making the “like” button more prominent. Promoted… Continue reading

More Reason to be on Facebook- User Engagement with Brands Surges in 2012

Facebook has remained a hot topic for brands across the board this year. We saw some embrace it- such as McDonalds, who runs Facebook ads frequently- and brands critique it- such as a… Continue reading

Pinterest Drives More Sales than Facebook

There’s no question that Pinterest is a hot topic with brands and marketers today. Time and time again, I hear stories about brands asking about Pinterest, but being skeptical about its ROI and… Continue reading

Facebook offers users to promote a post…for $7

No longer do you need a Facebook page to promote your posts on Facebook. The social network is slowly opening its advertising offerings to all users beginning this month. A limited number of… Continue reading

MARKETING SPOTLIGHT: Nordstrom Embraces the new Facebook Exchange

I posted a few months ago about Nordstrom using creepily smart pixeling and ad serving technology to display incredibly relevant ads to users. For me, Nordstrom knew what items I had pinned from… Continue reading

Why Facebook is Ruining its own Marketing Capabilities

Since the controversial release of its IPO, Facebook has made news headlines weekly. Questions of its ability to make revenue, the release of additional shares, and the call for Mark Zuckerberg to leave… Continue reading

MARKETING SPOTLIGHT – Club Monaco Joins the Pinterest Contest Bandwagon

Pinterest “Pin to Win” contests are extremely popular with brands right now, in particular retail and home goods brands. The typical “Pin to Win” contest involves a brand creating a specially dedicated board… Continue reading

Facebook Location-Based ads are Creepy

A few months ago Facebook announced they would be releasing location-based ads on their mobile apps, and it looks like these ads have now gone live. This week I was in Chicago, and… Continue reading

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