I came across an interesting study from eMarketer this morning. The study, performed by search engine marketing company Greenlight, shows that people are more likely to engage with organic posts by brands than Facebook… Continue reading
Well I finally received the Hugo boss 3-D glasses. These glasses were a part of the integrated social media campaign I reported earlier on. The glasses are actually a few weeks late as… Continue reading
FedEx has launched a rather strange advertising campaign around a marketing push towards a greener brand image. I was alerted by the new campaign from a Facebook advertisement by FedEx on the Facebook… Continue reading
There’s been a lot of talk about Facebook as the company prepares for it’s IPO. Many are questioning the value of Facebook, saying the social media site is just a fad. Others are… Continue reading
A few weeks ago users were surprised to see “trending articles” appear in their Facebook newsfeed on their desktops. The trending articles appear in a special section at the top a user’s newsfeed… Continue reading
Facebook is rolling out an update to its Facebook mobile app, this time jumping on the imagery bandwagon taking over the internet. With the strong recent success of Pinterest and Instagram, the internet… Continue reading
The possibilities of incorporating social media into marketing campaigns is nearly endless. Brazil retailer C&A Brasil provides a great example of a business making social media an integral part of their marketing strategy.… Continue reading
I’m sure you’ve all wondered how to best use the new Facebook Timeline. For this week’s Marketing Spotlight, I’m taking a look at a few brands using the “new” Facebook Timeline to promote… Continue reading
I came across a very interesting integrated social media campaign this morning from Hugo Boss. The use of 3D technology has been a big trend in the box office lately, and Hugo Boss… Continue reading
