Category Archive: Facebook

Facebook Users Connect with Brands via Organic Posts versus Facebook Ads

I came across an interesting study from eMarketer this morning. The study, performed by┬ásearch engine marketing company Greenlight, shows that people are more likely to engage with organic posts by brands than Facebook… Continue reading

Hugo Boss 3D update

Well I finally received the Hugo boss 3-D glasses. These glasses were a part of the integrated social media campaign I reported earlier on. The glasses are actually a few weeks late as… Continue reading

Err…Not Really FedEx. FedEx Launches Strange Ad Campaign

FedEx has launched a rather strange advertising campaign around a marketing push towards a greener brand image. I was alerted by the new campaign from a Facebook advertisement by FedEx on the Facebook… Continue reading

Frustrations with the Facebook IPO Controversy

There’s been a lot of talk about Facebook as the company prepares for it’s IPO. Many are questioning the value of Facebook, saying the social media site is just a fad. Others are… Continue reading

Trending Articles Appear in Facebook Newsfeed, Now in Mobile

A few weeks ago users were surprised to see “trending articles” appear in their Facebook newsfeed on their desktops. The trending articles appear in a special section at the top a user’s newsfeed… Continue reading

Images Taking over the Web with Updated Facebook App

Facebook is rolling out an update to its Facebook mobile app, this time jumping on the imagery bandwagon taking over the internet. With the strong recent success of Pinterest and Instagram, the internet… Continue reading

Marketing Spotlight – Brands using the Facebook Timeline

I’m sure you’ve all wondered how to best use the new Facebook Timeline. For this week’s Marketing Spotlight, I’m taking a look at a few brands using the “new” Facebook Timeline to promote… Continue reading

Hugo Boss uses an Integrated 3D Social Media Campaign

I came across a very interesting integrated social media campaign this morning from Hugo Boss. The use of 3D technology has been a big trend in the box office lately, and Hugo Boss… Continue reading

Facebook Buys $550 Million in Patents from Microsoft- What it Means

Big news this morning on the social media front. Facebook has purchased $550 million in AOL patents from Microsoft. The move comes after Microsoft purchased the AOL patents for $1 billion a few… Continue reading

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