Category Archive: Facebook

Brands take on the Pope Real Time

After years of social media marketing, quick thinking and fast implementation by brands has become a common routines. They’ve begun to realize the importance of acting quickly in the real-time environment social media… Continue reading →

Facebook Releases “Pages You Might Like” Non-Social Ad Units in Newsfeed/Mobile

Facebook ads have yet again become more confusing than ever. The social network has introduced a slew of ad products over the years, and it just got more confusing. At the end of last… Continue reading →

A dive into Facebook’s Graph Search

Plagued with mystery, social media site Facebook sent invitations for a private press conference to the media, thought leaders, and select business people. The invitations hinted at a big announcement, prompting invitees to… Continue reading →

Starbucks’ Integrated Marketing Campaign for its Blonde Roast

Starbucks made a huge marketing push for its blonde roast coffee early this year. Dubbed the “lighter, mellower side of Starbucks”, the blonde roast was released late 2011. Using a wide array of… Continue reading →

Facebook Plans Slight Changes for Timeline

The number of changes Facebook makes to its users’ profiles is enough to fill a large novel, and this week Facebook confirmed more changes are coming. Via test already rolling out in New… Continue reading →

Brands: Be More Aware of the Facebook ads you’re Running

Facebook advertising is an easy platform to use, and also make mistakes on. Today I was served an ad from Home Depot asking me to download  their 2012 Holiday Style Guide app. This… Continue reading →

Facebook Gifts Market for the Holidays

Just over two weeks ago I posted about Facebook Gifts, a new offering from the top social network Facebook. Facebook Gifts allow users to purchase gifts online for one another directly through Facebook.… Continue reading →

Advertising on Social Media via Nielsen

The Nielsen 2012 State of Social Media report was released earlier last week. I previously went over the report’s findings about the largest social networks of 2012. The report also contains some interesting… Continue reading →

Top Social Networks of 2012 via Nielsen

Nielsen has released their 2012 State of Social Media report. The report highlights a few interesting details about the top social networks and where we’re using social media. The Social Networks we Use… Continue reading →

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