Category Archive: Facebook

Brands take on the Pope Real Time

After years of social media marketing, quick thinking and fast implementation by brands has become a common routines. They’ve begun to realize the importance of acting quickly in the real-time environment social media… Continue reading

Facebook Releases “Pages You Might Like” Non-Social Ad Units in Newsfeed/Mobile

Facebook ads have yet again become more confusing than ever.┬áThe social network has introduced a slew of ad products over the years, and it just got more confusing. At the end of last… Continue reading

A dive into Facebook’s Graph Search

Plagued with mystery, social media site Facebook sent invitations for a private press conference to the media, thought leaders, and select business people. The invitations hinted at a big announcement, prompting invitees to… Continue reading

Starbucks’ Integrated Marketing Campaign for its Blonde Roast

Starbucks made a huge marketing push for its blonde roast coffee early this year. Dubbed the “lighter, mellower side of Starbucks”, the blonde roast was released late 2011. Using a wide array of… Continue reading

Facebook Plans Slight Changes for Timeline

The number of changes Facebook makes to its users’ profiles is enough to fill a large novel, and this week Facebook confirmed more changes are coming. Via test already rolling out in New… Continue reading

Brands: Be More Aware of the Facebook ads you’re Running

Facebook advertising is an easy platform to use, and also make mistakes on. Today I was served an ad from Home Depot asking me to download ┬átheir 2012 Holiday Style Guide app. This… Continue reading

Facebook Gifts Market for the Holidays

Just over two weeks ago I posted about Facebook Gifts, a new offering from the top social network Facebook. Facebook Gifts allow users to purchase gifts online for one another directly through Facebook.… Continue reading

Advertising on Social Media via Nielsen

The Nielsen 2012 State of Social Media report was released earlier last week. I previously went over the report’s findings about the largest social networks of 2012. The report also contains some interesting… Continue reading

Top Social Networks of 2012 via Nielsen

Nielsen has released their 2012 State of Social Media report. The report highlights a few interesting details about the top social networks and where we’re using social media. The Social Networks we Use… Continue reading

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