Category Archive: Pinterest

Macy’s Joins the Pin to Win Bandwagon

Macy’s joined the ranks of a growing number of brands using Pinterest to market themselves. In late September, Macy’s launched a new “Pin to Win” pinning competition. Similar in strategy to many brands,… Continue reading

MARKETING SPOTLIGHT: Nordstrom Embraces the new Facebook Exchange

I posted a few months ago about Nordstrom using creepily smart pixeling and ad serving technology to display incredibly relevant ads to users. For me, Nordstrom knew what items I had pinned from… Continue reading

Pinterest Drives more Traffic than Yahoo

Well, we knew it was coming, but Pinterest has finally overtaken Yahoo! as a top organic referrer to sites. In fact, Pinterest is now the fourth top sources of organic traffic to sites… Continue reading

MARKETING SPOTLIGHT – Club Monaco Joins the Pinterest Contest Bandwagon

Pinterest “Pin to Win” contests are extremely popular with brands right now, in particular retail and home goods brands. The typical “Pin to Win” contest involves a brand creating a specially dedicated board… Continue reading

MARKETING SPOTLIGHT- Nordstrom Continues its Pinterest Marketing

Nordstrom was one of the first major companies to embrace Pinterest, and it has become notorious for using it to advertise the latest fashion trends and store promotions. This month is no different… Continue reading

Hugo Boss Creates a Contest Using Social Media Site Pinterest

This year, Hugo Boss has been very active in the social media. In April, Hugo Boss launched an integrated social media marketing campaign using 3D images across multiple social media sites, including Facebook,… Continue reading

Why You (And your Brand) Need to Be on Pinterest

There’s no disputing the unexpected rise in popularity of the social networking site Pinterest since the beginning of this year. It’s quickly become one of the most widely used social sites on the… Continue reading

Insightful Study on Social Media Engagement

A study of nearly 1,500 adults in May proves that Facebook users are engaging with brands on Facebook. The research, performed, by Burst Media, found several positive insights for brands hoping to reach… Continue reading

Crazy Idea – What Pinterest Could Be

Pinterest has received much media attention since earlier this year. Within only a few months, its number of users exploded and Pinterest was suddenly an overnight sensation. The rate of Pinterest adopters has… Continue reading

Remarketing Ads get Interesting at Nordstrom (PLUS- Consumer Decision Patterns)

It looks like remarketing advertising is getting even more relevant than ever before. Earlier today, I was pinning a few items from Nordstrom onto my Pinterest boards. I had gone to the site… Continue reading

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