Category Archive: Pinterest

Case Study: How Brands are Making Pinterest their new Catalog

The purpose of Pinterest varies by brand, but the end goal is usually the same: engage with online users to increase brand recognition and drive sales. Brands are becoming more savvy with the… Continue reading

Digital News- Pinterest Adds easy way to edit your Home Feed

No, I have not fallen off the face of the earth. It’s been a few weeks, but I’ve been taking some time off after the big move to Chicago! It’s been great thus… Continue reading

Case Study – Tourism Offices on Pinterest

For nearly two years Pinterest has been the hottest social network around, and its usability continues to grow. For those questioning whether Pinterest is right for them, browse through the site to discover… Continue reading

Digital Thought Starter: How Pinterest Could Improve its Marketability

It is no secret that while Pinterest has become an extremely popular social network, it has lagged behind in usability for users and profitability for investors and businesses. The problem ultimately stems from… Continue reading

Digital News: Pinterest Releases Father’s Day Board

Hot off the trail of their announcement of “rich pins”, Pinterest released yet another (likely) paid marketing today. In preparation for June 16th, Pinterest launched their official Father’s Day board. The board features… Continue reading

Case Study: Targeting Men on Pinterest with DIY Network

The Target Despite the huge surge in Pinterest users since early 2012, men have been a particular sore spot for the social network. With pins of weddings, flowers, and doilies abound on Pinterest,… Continue reading

Digital Thought Starter: Travel Brands Missing out on Pinteresting Possibilities

I check social networks quite frequently to catch brands launching marketing efforts on the sites. I have been particularly focused on Pinterest since it is the most buzzed about social network at the… Continue reading

Pinterest Releases Web Analytics

After much anticipation, Pinterest has finally released their web analytics solution. The announcement was made across the web, and also found its way into Business user’s email addresses, as shown below. What is… Continue reading

Pinterest Tests Site Redesign to Increase Engagement

Social network Pinterest is testing a new design for its users. Though the update is relatively small, it’s likely a stepping stone for a larger site overhaul many are predicting as Pinterest (continues)… Continue reading

Pure Michigan Takes on Pinterest with Getaway Contest

The Pinterest bug has spread from moms, to brands, to men, and now to government organizations. The Michigan government, under the branding campaign “Pure Michigan” launched a Pin to Win contest on Valentine’s… Continue reading

  • Subscribe! Just enter your email address!

    Join 3,916 other followers

  • Share this:

    Facebook Twitter More...
  • Advertisements