Category Archive: Pinterest

West Elm Launches Integrated Pinterest Campaign

Home goods store West Elm has taken the plunge into Pinterest marketing. The Pottery Barn-owned company launched its first Pinterest campaign January 22nd. The campaign centers around a Pin to Win sweepstakes and… Continue reading

Windows Releases Pinterest Contest

Contrary to the preconceived notions of many, Pinterest isn’t just about clothing, cooking, and weddings. If users spent a little bit of time to explore the site and connect with users who pin… Continue reading

Pinterest Surveys Business Users

Pinterest launched business profiles just a few months ago, and it appears the social media site is ready to see if users are actually using them. Last week owners of these profiles received… Continue reading

Why you (and your Brand) Need to be On Pinterest – Revisited

There’s no disputing the unexpected rise in popularity of the social networking site Pinterest since the beginning of this year. It’s quickly become one of the most widely used social sites on the… Continue reading

Top Social Networks of 2012 via Nielsen

Nielsen has released their 2012 State of Social Media report. The report highlights a few interesting details about the top social networks and where we’re using social media. The Social Networks we Use… Continue reading

Pinterest Releases “Pinspiration Calendar”; Partners with Brands

Pinterest continued displaying its new-found support of brands early this month. Late last week, the popular social media site launched a “Pinspiration Calendar” just in time for the holiday season. The interactive calendar… Continue reading

It’s finally Happening (Almost) – Pinterest Launches Business Profiles

Pinterest gave signals this week that it’s working towards becoming more brand friendly. The up and coming social media site officially launched business profiles, finally responding to cries from marketers and small businesses… Continue reading

Make Pinterest a part of your Holiday Marketing

This year, I recommend businesses consider making Pinterest a part of their holiday marketing campaigns. The social network has become extremely popular with users and brands, and a recent study by Bizrate Insights… Continue reading

Pinterest Drives More Sales than Facebook

There’s no question that Pinterest is a hot topic with brands and marketers today. Time and time again, I hear stories about brands asking about Pinterest, but being skeptical about its ROI and… Continue reading

Philips Launches “Pin Your City” Pinterest Campaign

Yet another brand has begun marketing on Pinterest, and this time it’s B2B and consumer brand Philips. The move comes as a bit of a surprise given Philips’ more traditional roots and corporate… Continue reading

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