Facebook Location-Based ads are Creepy
A few months ago Facebook announced they would be releasing location-based ads on their mobile apps, and it looks like these ads have now gone live. This week I was in Chicago, and… Continue reading
Category Archive: Social Media
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J.Crew targets “J.Crew-aholics”
J.Crew has released a new cheeky advertising campaign, targeting lovers of the brand that they call “J.Crew-aholics.” The campaign uses humor and a bit of creativity to speak to those who appreciate the… Continue reading
Hugo Boss Creates a Contest Using Social Media Site Pinterest
This year, Hugo Boss has been very active in the social media. In April, Hugo Boss launched an integrated social media marketing campaign using 3D images across multiple social media sites, including Facebook,… Continue reading
Using the Keyword Tool on Google AdWords for Personal Branding
In the digital age, it is extremely important to brand ourselves in our industries online. Social media and the ease of creating one’s own website has made it easy to do so, and… Continue reading
Taco Bell and Old Spice Feud on Twitter- Great Example of Brands Using Social Media
Taco Bell is well-known for its effective, down-to-earth use of Twitter. This week, it continued its cheeky Twitter social media strategy by responding to another brand’s “harsh” tweet. The brand duel started when… Continue reading
Target and Neiman Marcus Partner for the Holiday Season
Target and Neiman Marcus have announced they will be partnering during the 2012 holiday season. Together they will market a joint limited edition holiday collection, designed by high name fashion icons. Over 50… Continue reading
What’s on your Facebook AdBoard?
The other day I was hiding a few Facebook ads when I came across an interesting section within Facebook. The section, called the Facebook AdBoard, displays ads and sponsored stories you may like,… Continue reading
End of Hiatus
I’ve been on a short hiatus to enjoy the holiday weekend, and will be ready to get back into the digital world early this week. Over the holiday I was able to head… Continue reading
Why You (And your Brand) Need to Be on Pinterest
There’s no disputing the unexpected rise in popularity of the social networking site Pinterest since the beginning of this year. It’s quickly become one of the most widely used social sites on the… Continue reading
