Category Archive: Social Media

Facebook Location-Based ads are Creepy

A few months ago Facebook announced they would be releasing location-based ads on their mobile apps, and it looks like these ads have now gone live. This week I was in Chicago, and… Continue reading

J.Crew targets “J.Crew-aholics”

J.Crew has released a new cheeky advertising campaign, targeting lovers of the brand that they call “J.Crew-aholics.” The campaign  uses humor and a bit of creativity to speak to those who appreciate the… Continue reading

83 Million Facebook Accounts are Fake- What does it Mean?

A recent stat released by Facebook shows that around 83 million Facebook accounts are fake. This 83 million accounts for 8.7% of all Facebook accounts- 1.5% of total accounts are spam. The news… Continue reading

Hugo Boss Creates a Contest Using Social Media Site Pinterest

This year, Hugo Boss has been very active in the social media. In April, Hugo Boss launched an integrated social media marketing campaign using 3D images across multiple social media sites, including Facebook,… Continue reading

Using the Keyword Tool on Google AdWords for Personal Branding

In the digital age, it is extremely important to brand ourselves in our industries online. Social media and the ease of creating one’s own website has made it easy to do so, and… Continue reading

Target and Neiman Marcus Partner for the Holiday Season

Target and Neiman Marcus have announced they will be partnering during the 2012 holiday season. Together they will market a joint limited edition holiday collection, designed by high name fashion icons. Over 50… Continue reading

What’s on your Facebook AdBoard?

The other day I was hiding a few Facebook ads when I came across an interesting section within Facebook. The section, called the Facebook AdBoard, displays ads and sponsored stories you may like,… Continue reading

End of Hiatus

I’ve been on a short hiatus to enjoy the holiday weekend, and will be ready to get back into the digital world early this week. Over the holiday I was able to head… Continue reading

Why You (And your Brand) Need to Be on Pinterest

There’s no disputing the unexpected rise in popularity of the social networking site Pinterest since the beginning of this year. It’s quickly become one of the most widely used social sites on the… Continue reading

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