I can never stress enough how careful brands need to be in real-time social environment. In particular, it appears that many brands are struggling with this on the social network Twitter, where new… Continue reading
The famous blue bird logo of Twitter got a makeover today. Twitter revealed the sleeker, slimmer version of their well-known logo, Larry the Bird, to the public today. Apparently, the new logo was… Continue reading
Well I finally received the Hugo boss 3-D glasses. These glasses were a part of the integrated social media campaign I reported earlier on. The glasses are actually a few weeks late as… Continue reading
Well, there are two things I am have been publicly wary of: Google+ and promoted trends on Twitter. I’ve posted many articles about social media gone awry, and unfortunately many of them involved… Continue reading
Why do I love social media? Mostly because it’s just that- social. I’ve been receiving a lot of comments and messages on my article for the 3D Hugo Boss campaign, but perhaps one… Continue reading
Promoted Trends are one of the three ad products offered by Twitter, the other two known as Promoted Tweets and Promoted Accounts. Promoted Trends are unique ad products in that they easily generate… Continue reading
Another company has fallen to the demise of bad PR and poor planning with a promoted tweets campaign. Walmart is running a promoted tweets campaign, and is unfortunately displaying their promoted tweets to… Continue reading
When you think of candy, you probably think of the big-name candy bar brands that spend millions of dollars a year on marketing campaigns. I think of Milky Way, Reese’s, 3 Musketeers, and… Continue reading
Well, it looks like McDonald’s didn’t run into too much problems with their #Lunchtime promoted trend on Twitter today. Discussion around the #Lunchtime hashtag generally revolved around teens talking about lunchtime in their… Continue reading
Well, I just wrote about McDonald’s butchering a promoted trend on Twitter in an article this weekend, and it looks like McDonald’s is promoting another trend on Twitter, this time a trend on… Continue reading
