This morning I posted an article on mistakes businesses have made by neglecting to make their social media presence social and making their posts much too corporate. I mentioned that many executives get… Continue reading
Guess what? Marketing Spotlight is back! After taking a few weeks hiatus, my weekly Marketing Spotlight column is back and taking a look at businesses using key social media tools. This week I’m… Continue reading
Changes in social networking advertising has been a hot topic these past few weeks, and just a few days ago, Twitter became a part of these topics. Twitter has announced its plans to… Continue reading
Burberry is quickly becoming a great example of a brand using social media well. This week, in connection with London’s fashion week, Burberry released previews of its new collection via animated gifs on… Continue reading
