Promoted tweets on Twitter are an unfortunately problematic marketing tool for many brands. I have featured posts about brands making a mess of them. It seems many brands are unsure how to manage… Continue reading
It’s easy to see what many large brands are doing on Facebook. In fact, some even make the news for the work they’re doing- and not doing (remember the GM fiasco earlier in… Continue reading
Advertisers and brands can’t seem to get enough of Promoted Tweets on Twitter. They also can’t seem to do them right. Brands (and their agencies) seem to forget that Twitter is a dynamic… Continue reading
Promoted trends on Twitter are one form of the social network’s advertising offerings. However, time and time again brands test out this social media marketing with failure, generating negative engagements with users and… Continue reading
This year, Hugo Boss has been very active in the social media. In April, Hugo Boss launched an integrated social media marketing campaign using 3D images across multiple social media sites, including Facebook,… Continue reading
Taco Bell is well-known for its effective, down-to-earth use of Twitter. This week, it continued its cheeky Twitter social media strategy by responding to another brand’s “harsh” tweet. The brand duel started when… Continue reading
A study of nearly 1,500 adults in May proves that Facebook users are engaging with brands on Facebook. The research, performed, by Burst Media, found several positive insights for brands hoping to reach… Continue reading
A very interesting study from Buddy Media was released earlier today that gives great insight into how brands can increase their engagement rates on Twitter. The study, available here, looked at the Twitter… Continue reading
I hate to become a broken record, but yesterday yet another promoted trend on Twitter went awry. Promoted trends, one of Twitter’s marketing and advertising solutions, were launched to help brands own a… Continue reading
This past February Burberry integrated heavily with Twitter during London’s fashion week, releasing previews of its new collection via animated gifs on Twitter before models even walked down the runways in it. The exclusive content Burberry… Continue reading
