The purpose of Pinterest varies by brand, but the end goal is usually the same: engage with online users to increase brand recognition and drive sales. Brands are becoming more savvy with the… Continue reading
After years of social media marketing, quick thinking and fast implementation by brands has become a common routines. They’ve begun to realize the importance of acting quickly in the real-time environment social media… Continue reading
Nielsen has released their 2012 State of Social Media report. The report highlights a few interesting details about the top social networks and where we’re using social media. The Social Networks we Use… Continue reading
Pinterest gave signals this week that it’s working towards becoming more brand friendly. The up and coming social media site officially launched business profiles, finally responding to cries from marketers and small businesses… Continue reading
This year, I recommend businesses consider making Pinterest a part of their holiday marketing campaigns. The social network has become extremely popular with users and brands, and a recent study by Bizrate Insights… Continue reading
I’ve written in the past about social traveling being the next big thing. Sites like Gtrot and Tripomatic take travel planning into social media, allowing users to see where their friends have been,… Continue reading
This year, Hugo Boss has been very active in the social media. In April, Hugo Boss launched an integrated social media marketing campaign using 3D images across multiple social media sites, including Facebook,… Continue reading
In the digital age, it is extremely important to brand ourselves in our industries online. Social media and the ease of creating one’s own website has made it easy to do so, and… Continue reading
Target and Neiman Marcus have announced they will be partnering during the 2012 holiday season. Together they will market a joint limited edition holiday collection, designed by high name fashion icons. Over 50… Continue reading
