I’ve written in the past about social traveling being the next big thing. Sites like Gtrot and Tripomatic take travel planning into social media, allowing users to see where their friends have been,… Continue reading
I posted a few months ago about Nordstrom using creepily smart pixeling and ad serving technology to display incredibly relevant ads to users. For me, Nordstrom knew what items I had pinned from… Continue reading
Promoted tweets on Twitter are an unfortunately problematic marketing tool for many brands. I have featured posts about brands making a mess of them. It seems many brands are unsure how to manage… Continue reading
It’s easy to see what many large brands are doing on Facebook. In fact, some even make the news for the work they’re doing- and not doing (remember the GM fiasco earlier in… Continue reading
Advertisers and brands can’t seem to get enough of Promoted Tweets on Twitter. They also can’t seem to do them right. Brands (and their agencies) seem to forget that Twitter is a dynamic… Continue reading
Since the controversial release of its IPO, Facebook has made news headlines weekly. Questions of its ability to make revenue, the release of additional shares, and the call for Mark Zuckerberg to leave… Continue reading
Promoted trends on Twitter are one form of the social network’s advertising offerings. However, time and time again brands test out this social media marketing with failure, generating negative engagements with users and… Continue reading
Pinterest “Pin to Win” contests are extremely popular with brands right now, in particular retail and home goods brands. The typical “Pin to Win” contest involves a brand creating a specially dedicated board… Continue reading
After making striking design changes to the LinkedIn homepage earlier this month, LinkedIn has confirmed it is rolling out new design for its users’ profiles. The new design will mimic the cleaner, more… Continue reading
