Category Archive: Companies

MARKETING SPOTLIGHT – Club Monaco Joins the Pinterest Contest Bandwagon

Pinterest “Pin to Win” contests are extremely popular with brands right now, in particular retail and home goods brands. The typical “Pin to Win” contest involves a brand creating a specially dedicated board… Continue reading

J.Crew targets “J.Crew-aholics”

J.Crew has released a new cheeky advertising campaign, targeting lovers of the brand that they call “J.Crew-aholics.” The campaign  uses humor and a bit of creativity to speak to those who appreciate the… Continue reading

NIVEA Launches Interactive Facebook Campaign

NIVEA is the latest brand to explore the many capabilities of Facebook. The brand has launched an integrated marketing campaign on the social networking site, using a Facebook app and Facebook ads as… Continue reading

MARKETING SPOTLIGHT- Nordstrom Continues its Pinterest Marketing

Nordstrom was one of the first major companies to embrace Pinterest, and it has become notorious for using it to advertise the latest fashion trends and store promotions. This month is no different… Continue reading

Hugo Boss Creates a Contest Using Social Media Site Pinterest

This year, Hugo Boss has been very active in the social media. In April, Hugo Boss launched an integrated social media marketing campaign using 3D images across multiple social media sites, including Facebook,… Continue reading

Using the Keyword Tool on Google AdWords for Personal Branding

In the digital age, it is extremely important to brand ourselves in our industries online. Social media and the ease of creating one’s own website has made it easy to do so, and… Continue reading

Target and Neiman Marcus Partner for the Holiday Season

Target and Neiman Marcus have announced they will be partnering during the 2012 holiday season. Together they will market a joint limited edition holiday collection, designed by high name fashion icons. Over 50… Continue reading

Why You (And your Brand) Need to Be on Pinterest

There’s no disputing the unexpected rise in popularity of the social networking site Pinterest since the beginning of this year. It’s quickly become one of the most widely used social sites on the… Continue reading

LinkedIn Tests Ads in App

LinkedIn joins the ranks of social networks testing ways to monetize their mobile presence. The professional social networking site recently began testing standard display ads in its iPad app. Its app is strikingly… Continue reading

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