Category Archive: Companies

Macy’s Joins the Pin to Win Bandwagon

Macy’s joined the ranks of a growing number of brands using Pinterest to market themselves. In late September, Macy’s launched a new “Pin to Win” pinning competition. Similar in strategy to many brands,… Continue reading

Goodyear Launches Confusing Publicity Stunt

When you think of exciting brands, it’s almost certain you won’t hear the name Goodyear come up in any discussion. The brand, around since the late 1800s, has always marketed itself as a… Continue reading

Social Traveling. Next step: Social Flying. Take the Survey!

I’ve written in the past about social traveling being the next big thing. Sites like Gtrot and Tripomatic take travel planning into social media, allowing users to see where their friends have been,… Continue reading

MARKETING SPOTLIGHT: Nordstrom Embraces the new Facebook Exchange

I posted a few months ago about Nordstrom using creepily smart pixeling and ad serving technology to display incredibly relevant ads to users. For me, Nordstrom knew what items I had pinned from… Continue reading

Have you “Bing-ed it On” yet? I took the Bing Challenge: Google-4, Bing-0

The war between Bing and Google continues. If you’ve seen the commercial or the ads across the internet, you’ll know that Bing is having a search challenge between Google in their latest big… Continue reading

Pinterest Drives more Traffic than Yahoo

Well, we knew it was coming, but Pinterest has finally overtaken Yahoo! as a top organic referrer to sites. In fact, Pinterest is now the fourth top sources of organic traffic to sites… Continue reading

@FXCM and @Wendys Make a Mess of Promoted Tweets on 9/11

Promoted tweets on Twitter are an unfortunately problematic marketing tool for many brands. I have featured posts about brands making a mess of them. It seems many brands are unsure how to manage… Continue reading

How Billboards Can Draw Attention

While I focus myself primarily in the digital space, I can’t help but admire some great traditional media advertisers have put out. A few weeks ago a set of billboards drew nation-wide attention… Continue reading

eBay Joins Ranks of Brands Making Mistakes on Twitter

Advertisers and brands can’t seem to get enough of Promoted Tweets on Twitter. They also can’t seem to do them right. Brands (and their agencies) seem to forget that Twitter is a dynamic… Continue reading

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