Category Archive: Companies

Why Social Media needs to be Re-evaluated

Over the last 5 years, social media marketing has grown from a platform of skepticism by brands to an essential tactic of marketing plans. Unfortunately, as more and more businesses further incorporate social… Continue reading

Pure Michigan Takes on Pinterest with Getaway Contest

The Pinterest bug has spread from moms, to brands, to men, and now to government organizations. The Michigan government, under the branding campaign “Pure Michigan” launched a Pin to Win contest on Valentine’s… Continue reading

Lowe’s takes on Instagram with #ProudMoment Campaign

Home improvement store Lowe’s looked to app-turned-social-network Instagram for its latest marketing tactic. Dedicated solely to the Instagram platform, the campaign is part of a long-tail marketing effort to reach customers in a… Continue reading

West Elm Launches Integrated Pinterest Campaign

Home goods store West Elm has taken the plunge into Pinterest marketing. The Pottery Barn-owned company launched its first Pinterest campaign January 22nd. The campaign centers around a Pin to Win sweepstakes and… Continue reading

Windows Releases Pinterest Contest

Contrary to the preconceived notions of many, Pinterest isn’t just about clothing, cooking, and weddings. If users spent a little bit of time to explore the site and connect with users who pin… Continue reading

Starbucks offers Reusable Coffee Cups for $1

Starbucks wants customers to get green, and in return, they’ll save green. Earlier this month, Starbucks announced it would be offering reusable coffee cups for $1. The cups are made of plastic and… Continue reading

Coca-Cola Aims to Take on Obesity with new Campaign

In a land of increasing belly sizes comes a surprising twist of fate. As America slurps on calorie-loaded sodas and shoves pounds of beef into their mouths, a company cashing in off of… Continue reading

Starbucks’ Integrated Marketing Campaign for its Blonde Roast

Starbucks made a huge marketing push for its blonde roast coffee early this year. Dubbed the “lighter, mellower side of Starbucks”, the blonde roast was released late 2011. Using a wide array of… Continue reading

Philips Launches “Pin Your City” Pinterest Campaign

Yet another brand has begun marketing on Pinterest, and this time it’s B2B and consumer brand Philips. The move comes as a bit of a surprise given Philips’ more traditional roots and corporate… Continue reading

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