Category Archive: Companies

Facebook Buys $550 Million in Patents from Microsoft- What it Means

Big news this morning on the social media front. Facebook has purchased $550 million in AOL patents from Microsoft. The move comes after Microsoft purchased the AOL patents for $1 billion a few… Continue reading

Honda’s Pintermission Pinterest Campaign

Another brand has jumped on the Pinterest bandwagon, and this time it’s Honda who takes the reins as the next big brand to use Pinterest as part of a marketing and advertising campaign.… Continue reading

Marketing Spotlight – Mike and Ike Split

When you think of candy, you probably think of the big-name candy bar brands that spend millions of dollars a year on marketing campaigns. I think of Milky Way, Reese’s, 3 Musketeers, and… Continue reading

Update on McDonald’s #Lunchtime Promoted Trend on Twitter

Well, it looks like McDonald’s didn’t run into too much problems with their #Lunchtime promoted trend on Twitter today. Discussion around the #Lunchtime hashtag generally revolved around teens talking about lunchtime in their… Continue reading

McDonald’s #Lunchtime Promoted Trend on Twitter

Well, I just wrote about McDonald’s butchering a promoted trend on Twitter in an article this weekend, and it looks like McDonald’s is promoting another trend on Twitter, this time a trend on… Continue reading

Social Media Mistakes – What NOT to Say

This morning I posted an article on mistakes businesses have made by neglecting to make their social media presence social and making their posts much too corporate. I mentioned that many executives get… Continue reading

MARKETING SPOTLIGHT – Taco Bell Uses Twitter

Guess what? Marketing Spotlight is back! After taking a few weeks hiatus, my weekly Marketing Spotlight column is back and taking a look at businesses using key social media tools. This week I’m… Continue reading

Using Tripomatic and Gtrot for Travel – Experience

A few weeks ago I reported on some great social media travel sites. This past weekend I was luckily enough to test some out for a trip I took to Chicago. Overall, they… Continue reading

Local Small Businesses Using Pinterest

I’ve covered a few topics about large brands using Pinterest, but I have yet to cover something on small businesses. Social media like Facebook, Twitter, and LinkedIn are all great for small businesses… Continue reading

Pinterest Co-Founder Paul Sciarra Leaving the Company

Surprising news this week- Pinterest co-founder Paul Sciarra has decided to the leave the company. Though he will remain as an advisor, he is giving up his day-to-day responsibilities in pursuit of opportunities… Continue reading

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