Category Archive: Companies

Frustrations with the Facebook IPO Controversy

There’s been a lot of talk about Facebook as the company prepares for it’s IPO. Many are questioning the value of Facebook, saying the social media site is just a fad. Others are… Continue reading

Best Practices for Brands Using Pinterest

After a few months of exponential growth, the user base of Pinterest is stabilizing, meaning it’s now easier to get an idea of just who the Pinterest user is and what they are… Continue reading

Another Promoted Trend…Gone Wrong #DroidRAZR4Mom

Well, there are two things I am have been publicly wary of: Google+ and promoted trends on Twitter. I’ve posted many articles about social media gone awry, and unfortunately many of them involved… Continue reading

Why I love Social Media

Why do I love social media? Mostly because it’s just that- social. I’ve been receiving a lot of comments and messages on my article for the 3D Hugo Boss campaign, but perhaps one… Continue reading

New Marketing Campaign: Ford – Go Further

Just saw this great new spot for Ford, promoting their new “Go Further” campaign. I think this is going to be very effective. It’s very captivating trying to figure out who it’s for… Continue reading

Why Brands Should be Cautious with Promoted Trends

Promoted Trends are one of the three ad products offered by Twitter, the other two known as Promoted Tweets and Promoted Accounts. Promoted Trends are unique ad products in that they easily generate… Continue reading

Marketing Spotlight – Brands using the Facebook Timeline

I’m sure you’ve all wondered how to best use the new Facebook Timeline. For this week’s Marketing Spotlight, I’m taking a look at a few brands using the “new” Facebook Timeline to promote… Continue reading

Hugo Boss uses an Integrated 3D Social Media Campaign

I came across a very interesting integrated social media campaign this morning from Hugo Boss. The use of 3D technology has been a big trend in the box office lately, and Hugo Boss… Continue reading

#ThoughtsatWalmart – Another Social Media Mistake by a Big Company

Another company has fallen to the demise of bad PR and poor planning with a promoted tweets campaign. Walmart is running a promoted tweets campaign, and is unfortunately displaying their promoted tweets to… Continue reading

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