Category Archive: Companies

Yet Another Promoted Trend Gone Wrong – #GetAwayWithItAndWin

I hate to become a broken record, but yesterday yet another promoted trend on Twitter went awry. Promoted trends, one of Twitter’s marketing and advertising solutions, were launched to help brands own a… Continue reading

Remarketing Ads get Interesting at Nordstrom (PLUS- Consumer Decision Patterns)

It looks like remarketing advertising is getting even more relevant than ever before. Earlier today, I was pinning a few items from Nordstrom onto my Pinterest boards. I had gone to the site… Continue reading

Brands Using Pinterest Right – Lowe’s

It’s been nearly six months since Pinterest became a media sensation. Though growth has slowed down slightly, users are still flocking to the site. Over 20 million unique users visited the site in May, and users… Continue reading

Caught in real time (finally)! Facebook ad in Newsfeed!

Well, it has been months since Facebook announced they would be placing ads within user’s Facebook newsfeeds, and I finally have just been witness to one. This Facebook ad comes from Samsung, and… Continue reading

Marketing Spotlight – Burberry Continues its Twitter Marketing with #thanksamillion

This past February Burberry integrated heavily with Twitter during London’s fashion week, releasing previews of its new collection via animated gifs on Twitter before models even walked down the runways in it. The exclusive content Burberry… Continue reading

Oops…They Did it Again- McDonalds Promotes a Tweet from Friday

I can never stress enough how careful brands need to be in real-time social environment. In particular, it appears that many brands are struggling with this on the social network Twitter, where new… Continue reading

Facebook Users Connect with Brands via Organic Posts versus Facebook Ads

I came across an interesting study from eMarketer this morning. The study, performed by search engine marketing company Greenlight, shows that people are more likely to engage with organic posts by brands than Facebook… Continue reading

Hugo Boss 3D update

Well I finally received the Hugo boss 3-D glasses. These glasses were a part of the integrated social media campaign I reported earlier on. The glasses are actually a few weeks late as… Continue reading

Err…Not Really FedEx. FedEx Launches Strange Ad Campaign

FedEx has launched a rather strange advertising campaign around a marketing push towards a greener brand image. I was alerted by the new campaign from a Facebook advertisement by FedEx on the Facebook… Continue reading

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