Insightful Study on Social Media Engagement

A study of nearly 1,500 adults in May proves that Facebook users are engaging with brands on Facebook. The research, performed, by Burst Media, found several positive insights for brands hoping to reach… Continue reading

How to increase your engagement rates on Twitter

A very interesting study from  Buddy Media was released earlier today that gives great insight into how brands can increase their engagement rates on Twitter. The study, available here, looked at the Twitter… Continue reading

Are mobile Facebook ads really earning 2.5x more click throughs than desktop ads?

A study released by SocialCode last week suggests that mobile Facebook ads receive about 2.5 times more click throughs than desktop ads. The study was performed looking at the Facebook campaigns of 12… Continue reading

Facebook Ready to Launch Location-Based Mobile Advertising

Facebook has announced it’s working on offering location-based mobile advertising. The ads would be delivered to Facebook users based on their actual real-time GPS location. The offering means that advertisers will be able to… Continue reading

Yet Another Promoted Trend Gone Wrong – #GetAwayWithItAndWin

I hate to become a broken record, but yesterday yet another promoted trend on Twitter went awry. Promoted trends, one of Twitter’s marketing and advertising solutions, were launched to help brands own a… Continue reading

Crazy Idea – What Pinterest Could Be

Pinterest has received much media attention since earlier this year. Within only a few months, its number of users exploded and Pinterest was suddenly an overnight sensation. The rate of Pinterest adopters has… Continue reading

Remarketing Ads get Interesting at Nordstrom (PLUS- Consumer Decision Patterns)

It looks like remarketing advertising is getting even more relevant than ever before. Earlier today, I was pinning a few items from Nordstrom onto my Pinterest boards. I had gone to the site… Continue reading

Brands Using Pinterest Right – Lowe’s

It’s been nearly six months since Pinterest became a media sensation. Though growth has slowed down slightly, users are still flocking to the site. Over 20 million unique users visited the site in May, and users… Continue reading

Caught in real time (finally)! Facebook ad in Newsfeed!

Well, it has been months since Facebook announced they would be placing ads within user’s Facebook newsfeeds, and I finally have just been witness to one. This Facebook ad comes from Samsung, and… Continue reading

Marketing Spotlight – Burberry Continues its Twitter Marketing with #thanksamillion

This past February Burberry integrated heavily with Twitter during London’s fashion week, releasing previews of its new collection via animated gifs on Twitter before models even walked down the runways in it. The exclusive content Burberry… Continue reading

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