Facebook Lets Users buy Gifts

Facebook just launched an interesting new option to users, especially in anticipation of the holidays. Users can now purchase gifts for one another directly through Facebook. To do so, a user simply visits… Continue reading

Facebook Makes Promoted Posts in Newsfeed more “Likeable”

Facebook updates its marketing offerings quite frequently now, and this month comes a new change. Facebook has created its promoted posts in newsfeed more “likeable” by making the “like” button more prominent. Promoted… Continue reading

It’s finally Happening (Almost) – Pinterest Launches Business Profiles

Pinterest gave signals this week that it’s working towards becoming more brand friendly. The up and coming social media site officially launched business profiles, finally responding to cries from marketers and small businesses… Continue reading

More Reason to be on Facebook- User Engagement with Brands Surges in 2012

Facebook has remained a hot topic for brands across the board this year. We saw some embrace it- such as McDonalds, who runs Facebook ads frequently- and brands critique it- such as a… Continue reading

Make Pinterest a part of your Holiday Marketing

This year, I recommend businesses consider making Pinterest a part of their holiday marketing campaigns. The social network has become extremely popular with users and brands, and a recent study by Bizrate Insights… Continue reading

Pinterest Drives More Sales than Facebook

There’s no question that Pinterest is a hot topic with brands and marketers today. Time and time again, I hear stories about brands asking about Pinterest, but being skeptical about its ROI and… Continue reading

Target asks Users to Engage on Pinterest

The number of businesses using Pinterest is rising, and Target makes the list of companies utilizing the social network recently. Many companies have created complex competitions on Pinterest, ranging from Pin to Win… Continue reading

Philips Launches “Pin Your City” Pinterest Campaign

Yet another brand has begun marketing on Pinterest, and this time it’s B2B and consumer brand Philips. The move comes as a bit of a surprise given Philips’ more traditional roots and corporate… Continue reading

Macy’s Joins the Pin to Win Bandwagon

Macy’s joined the ranks of a growing number of brands using Pinterest to market themselves. In late September, Macy’s launched a new “Pin to Win” pinning competition. Similar in strategy to many brands,… Continue reading

Facebook offers users to promote a post…for $7

No longer do you need a Facebook page to promote your posts on Facebook. The social network is slowly opening its advertising offerings to all users beginning this month. A limited number of… Continue reading

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