Goodyear Launches Confusing Publicity Stunt

When you think of exciting brands, it’s almost certain you won’t hear the name Goodyear come up in any discussion. The brand, around since the late 1800s, has always marketed itself as a… Continue reading

Twitter Invites Users to Begin Advertising

Twitter has officially opened up its advertising offerings to all users. Prior to now, only large brands and agencies were able to purchase the advertising directly through Twitter. This spring, its advertising capabilities… Continue reading

Social Traveling. Next step: Social Flying. Take the Survey!

I’ve written in the past about social traveling being the next big thing. Sites like Gtrot and Tripomatic take travel planning into social media, allowing users to see where their friends have been,… Continue reading

MARKETING SPOTLIGHT: Nordstrom Embraces the new Facebook Exchange

I posted a few months ago about Nordstrom using creepily smart pixeling and ad serving technology to display incredibly relevant ads to users. For me, Nordstrom knew what items I had pinned from… Continue reading

Have you “Bing-ed it On” yet? I took the Bing Challenge: Google-4, Bing-0

The war between Bing and Google continues. If you’ve seen the commercial or the ads across the internet, you’ll know that Bing is having a search challenge between Google in their latest big… Continue reading

Pinterest Drives more Traffic than Yahoo

Well, we knew it was coming, but Pinterest has finally overtaken Yahoo! as a top organic referrer to sites. In fact, Pinterest is now the fourth top sources of organic traffic to sites… Continue reading

@FXCM and @Wendys Make a Mess of Promoted Tweets on 9/11

Promoted tweets on Twitter are an unfortunately problematic marketing tool for many brands. I have featured posts about brands making a mess of them. It seems many brands are unsure how to manage… Continue reading

How Billboards Can Draw Attention

While I focus myself primarily in the digital space, I can’t help but admire some great traditional media advertisers have put out. A few weeks ago a set of billboards drew nation-wide attention… Continue reading

Proudly Announcing

I’m happy to announce that I’ve finally purchased my own domain. My site can now be found at It certainly is exciting to live in an age when we can do this!… Continue reading

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