MARKETING SPOTLIGHT- Nordstrom Continues its Pinterest Marketing

Nordstrom was one of the first major companies to embrace Pinterest, and it has become notorious for using it to advertise the latest fashion trends and store promotions. This month is no different… Continue reading

83 Million Facebook Accounts are Fake- What does it Mean?

A recent stat released by Facebook shows that around 83 million Facebook accounts are fake. This 83 million accounts for 8.7% of all Facebook accounts- 1.5% of total accounts are spam. The news… Continue reading

Hugo Boss Creates a Contest Using Social Media Site Pinterest

This year, Hugo Boss has been very active in the social media. In April, Hugo Boss launched an integrated social media marketing campaign using 3D images across multiple social media sites, including Facebook,… Continue reading

Using the Keyword Tool on Google AdWords for Personal Branding

In the digital age, it is extremely important to brand ourselves in our industries online. Social media and the ease of creating one’s own website has made it easy to do so, and… Continue reading

Target and Neiman Marcus Partner for the Holiday Season

Target and Neiman Marcus have announced they will be partnering during the 2012 holiday season. Together they will market a joint limited edition holiday collection, designed by high name fashion icons. Over 50… Continue reading

What’s on your Facebook AdBoard?

The other day I was hiding a few Facebook ads when I came across an interesting section within Facebook. The section, called the Facebook AdBoard, displays ads and sponsored stories you may like,… Continue reading

End of Hiatus

I’ve been on a short hiatus to enjoy the holiday weekend, and will be ready to get back into the digital world early this week. Over the holiday I was able to head… Continue reading

LinkedIn Tests Ads in App

LinkedIn joins the ranks of social networks testing ways to monetize their mobile presence. The professional social networking site recently began testing standard display ads in its iPad app. Its app is strikingly… Continue reading

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