Best Buy’s New Store Strategy
News came last week signaling further end to big-box electronics stores. On March 29th, Best Buy announced it would be closing 50 of its 1,100 US stores. The news comes as no surprise… Continue reading
Category Archive: Companies
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Homeless Controversy Brewing at SXSW
Controversy is brewing at South by Southwest (SXSW) this week after an apparent marketing ploy outside the annual music, film, and interactive media conference in Austin. The advertising agency for SXSW, BBH Labs,… Continue reading
Burberry uses Twitter and Pinterest to Debut New Collection
Burberry is quickly becoming a great example of a brand using social media well. This week, in connection with London’s fashion week, Burberry released previews of its new collection via animated gifs on… Continue reading
Countdown to Super Bowl Ads – Preview
Here’s a sneak peak at one of the Super Bowl Ads premiering tonight. This one is Toyota’s “Reinvented” 2012 Super Bowl commercial. Toyota Super Bowl Preview -Bryan Nagy
JCPenney’s New Pricing and Marketing Strategy
The media is all abuzz about a major department store’s new marketing strategy. JCPenney, the department store that has seen better days, has officially released its new advertising campaigns showcasing their new marketing… Continue reading
Apple Mini-Stores in Target?
Well, Apple is confirming rumors that it would be putting mini-stores in 25 Target locations. The move seems a bit out of Apple’s comfort zone after it had declined to put locations in… Continue reading
Now this is Creative!
I tweeted this a little bit ago, but I just had to write something about it. We’re surely in a day of information overload, especially when it comes to advertising. With the addition… Continue reading
